"This important new LumenRT add-on extends Immersive Nature to the emerging GeoDesign market pioneered by ESRI CityEngine," said e-on Software CEO Nicholas Phelps. "It will allow city planners and urban designers to breathe life into their designs with unprecedented ease and stunning realism."

ESRI CityEngine Integration

Seamlessly integrated into ESRI CityEngine (the leading solution for City Planning and Urban Design), LumenRT GeoDesign adds rich natural elements including wind-blown plants and trees, moving vehicles, animated people, lights, water, and skies directly to CityEngine scenes. Then, with a single command, the entire scene is transformed into an immersive, interactive LiveCube™ allowing clients, customers, contractors, and colleagues to explore designs in vivid photorealistic 3D.

High-Fidelity GeoDesign

With LumenRT GeoDesign, users can:

Create urban scenes surrounded in a complete natural environmental contextPerform lighting and time-of-day shadow studiesAdd wave-animated water such as ponds, lakes, and riversBuild detailed streets and intersections complete with moving vehicles and street lightingDesign parks and forests with thousands of wind-animated treesAuthor attention grabbing videos and images for presentationsShare designs with anyone using a PC or Mac

Pricing and Availability

The LumenRT GeoDesign Plug-In retails for $195. It requires that LumenRT 4 be installed as a prerequisite. It works with all versions of ESRI CityEngine Advanced 2010.2 or greater.

Visit www.lumenrt.com/purchase for detailed system requirements and purchasing options.

About LumenRT

LumenRT 4 Studio is the most comprehensive system for transforming 3D models and designs into rich, nature-filled videos, images and real-time immersive experiences. Developed by the leading provider of natural scenery technology for the CG and movie industry, e-on Software's LumenRT 4 Studio delivers breathtaking realism, superior performance, and ground-breaking ease of use.

The primary value proposition of LumenRT Immersive Nature is to win business by packaging ideas and designs into compelling stories. With LumenRT, ideas come alive and designs are more fully understood by all participants. By presenting and sharing a more complete design experience, LumenRT users have reported transformative results with higher client win percentages, improved quality, and fewer downstream errors.

Visit www.lumenrt.com for more information and to download the free LumenRT 4 Studio trial version.